A tale of
two models

Bokeh as a creative consultancy

Marrying strategy and intuition with expansive imagination, open-hearted collaboration, and operational excellence, we work hand-in-hand with stakeholders to unify creative expressions of the brand and build partnerships that spark big ideas.

▪️ Hourly ⏱️, project, or retainer-based

▪️ Develop an insight-driven creative platform 💡 that speaks to the brand’s purpose

▪️ Creative direction and brand guardianship

▪️ Align on brand or project marketing objectives, business constraints, and outcomes

▪️ Write the brief(s) 📝 to translate strategy into tangible creative direction

▪️ Assess team bandwidth, stakeholder priorities, and review structures

▪️ Build 🏗️ the ‘sandbox’ of campaign toolkits and design templates to inform and inspire internal creatives and external agencies alike

Bokeh as a global agency

Identifying the spaces in media and culture where ambitious creative concepts achieve lofty business goals, we craft scalable integrated campaigns that attract eyeballs and clicks.

▪️ Project or retainer-based

▪️ Pair in-house resources with the leadership expertise across creative disciplines

▪️ Align on campaign goals 🥅, priority markets, media channels, KPIs, etc.

▪️ Develop campaign narratives, core external brand messaging, and activation concepts across broadcast 📺, digital, social, and experiential touchpoints

▪️ Define creative and art direction 🎨 in a production bible with moodboards, design tests, layouts, storyboards, photography guidelines, talent specs, location specs, and production design

▪️ Manage integrated production 🎥 and post-production 🎞️ processes, including vetting/briefing external vendors, sourcing and logistics, usage/licensing negotiations for third-party assets, scheduling, and reviews

01

Strategy

Brand Foundation

Vision | Mission | Values | Promise | Architecture | White Space | Audience Research

02

Strategy

Creative Platform

Core Insight | Storytelling Idea | Themes | Content Strategy | Channel Mix

01

Branding

Verbal Identity

Persona | Personality | Voice | Tone | Humor | Politics | Value Propositions | External Messages | Vocal Guidelines

02

Branding

Visual Identity

Logo | Wordmark | Colors | Typography | Guidelines

Visa | Introducing the Connected Card

Be the creative Quarterback

We’ve developed a global network of trusted freelancers and specialized boutique agencies across a myriad of marketing disciplines to provide truly holistic solutions and implement a fully cohesive point of view on the brand. From market research to sourcing influencers, experiential to web development, we can connect the dots to the right partners precisely when they can add the most value.